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B2B Commerce Needs a 21st-Century Upgrade
October 27, 2023Selling physical products to consumers over the Internet has never been easier. So why are B2B firms struggling to achieve digital transformation?
The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews
October 26, 2023This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.
Mastering Account Penetration: Four Essential Tactics for Sales Success
October 25, 2023Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric.
减少摩擦,是的rend Marketing Road Map for Smooth Sailing in 2024
October 24, 2023'Tis the season for thinking about next year before this year is even over! This article looks at how to plan, but not over-plan, for the new year by creating a flexible road map.
How to Create a Content Marketing Strategy for a Niche Audience
October 20, 2023In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. This article defines the technique and offers tips for creating your own niche strategy.
Three Ways to Embrace Deep Personalization in Content Marketing
October 19, 2023Taking the humble PDF as an example, this article suggests three ways B2B marketers can embrace greater personalization—and why that matters.
Unlocking Untapped Potential: Six Ways to Accelerate Growth Through Existing Accounts
October 18, 2023Although acquiring new customers is needed to counterbalance inevitable attrition, it isn't the most effective way to stimulate growth. The true goldmine for revenue expansion lies in your existing accounts.
Generative AI: What Keeps Me Up at Night
October 17, 2023GenAI's positive benefits outweigh its negative consequences, but that doesn't make those consequences any less real. This article lists future concerns about the use of AI, from basic to dystopian.
The Availability Heuristic, Sharks, and Your Marketing
October 13, 2023The availability heuristic is a mechanism used by the brain to recall and label information, and it can cause lots of biases in buyers. Some brands attempt to use those biases to their benefit—through awareness advertising, for example. Ethics aside, it's probably not a good idea...
Three Social Media PR Tips for Driving B2B Brand Visibility
October 13, 2023When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for better social media PR.
