B2B marketers say whitepapers and LinkedIn are the most effective digital content andsocial mediatactics for generating leads,according toa recent report fromDemandWave.
The reportwas based on data from a survey conducted in November 2015 of 284 B2B marketers in the United States; respondents came from a wide range of industries, and half work for companies with more than 200 employees.
Some 61% of respondents say whitepapers drive leads for their business, the most of any content type.
webinars are a close second (59% say they drive leads), followed by case studies (44%) and blogs (32%).
As for driving revenue, 41% of respondents say webinars are an effective tactic and 39% say the same about whitepapers.
Some 59% of B2B marketers say LinkedIn generates leads for their business; 28% of respondents say Twitter generates leads.
About the research:The reportwas based on data from a survey conducted in November 2015 of 284 B2B marketers in the United States.
