Craig Jelinek of Costco is the most-liked CEO of a major US public corporation and Richard Edelman of Edelman is the most-liked CEO of a US marketing agency,according torecent research fromOwler.

The reportwas based on data from Owler's database of feedback given by employees, followers, competitors, and other company stakeholders on 167,000 executives. Only companies based in large cities and with recent input from the Owler community were included in the data set.

The researchers assigned each CEO a likeability score (with 100 equaling perfect likeability) based ona modelthat weighted inputs differently depending on who gave the feedback.

Jalinek位居榜首的ceoof large US public companies with a likeability score of 94.9.

Arne Sorenson of Marriott ranked second, followed by Richard Fairbank of Capital One.

Edelman had the highest likeability score of US marketing/advertising agency CEOs (89.3); Mihael Mikek of Celtra ranked second, followed by Mike Lieberman of Square 2 Marketing.

About the research:The reportwas based on data from Owler's database of feedback given by employees, followers, competitors, and other company stakeholders on 167,000 executives.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanjiis a writer, editor, and a content strategist. He is a co-founder ofICW Mediaand aresearchwriter for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn:Ayaz Nanji

Twitter:@ayaznanji