在2018年,将近三分之二(65%) of companies will increase their marketing technology budgets from 2017 levels,according torecent research fromWalker Sandsandchiefmartec.com.

The reportwas based on data from a survey of 300 marketers who work for firms in a wide range of different industries.

Some 48% of respondents say their company's marketing technology budget will have increased slightly in 2018, and 17% say their company's marketing technology budget will have increased greatly.

Only 5% of respondents say their company's marketing technology budget will have decreased this year.

The marketing technologies used by the largest number of respondents are email services, content marketing services, analytics tools, and social media management program:

Just over half (52%) of respondents say their firm evaluates its marketing technology stack more than once a year:

Some 29% of respondents say their firm's marketing strategy is driven primarily by creativity, 30% say their firm's marketing strategy is driven primarily by technology, and 41% say their firm's marketing strategy is driven by an equal mix of creativity and technology.

Just 14% of respondents say their firm's marketing strategy will be driven primarily by creativity five years from now.

About the research:The reportwas based on data from a survey of 300 marketers who work for companies in a wide range of different industries.