Know-How Exchange : Branding

Looking for something broad, region specific but global in appeal is like preparing one simple meal with complex tastes to please all. A unique cultural signature.

I'll follow that thought and build on what is thought to be be a global Hallmark of Thai culture, their cuisine.

There is the one noodle dish to love, over all the others (including the best that Italy has to offer). It's said to be so addictive that it alone would keep Thai cuisine alive.

Pad Thai is a splendid lesson in how the simple can evolve in the hands of a tasteful culture. The result is so harmonious, so perfect in every way that it would be hard to imagine it without even one of its vast symphony of flavors and ingredients. Like an Import shop pehaps?

Pad Thai, to me, embodies the Thai Culture.

It shows the diversity and complexity and strength of Thailand. A country never colonized. It represents all the flavour influences of its surrounding neighbors.

"Pad Thai Culture" could be your business signature and just as a Swiss Army Knife signifies portable preparedness or multy-tasking and Champagne identifies a region and sophistication for those drinking it.

"Pad Thai Culture" describes The Region-Thai, a marvelous, simple but gourmet dish-Pad Thai and leaves the door open for many unique imported refences using the term Culture.

Pad Thai Culture:
从皇家珍宝王国
incase you are looking for a Tag Line also.

Certainly a leap but it can embrace much more than the hundreds of Store/Trader/Importer titles out there.

Hope something like this works for you.

Cheers