Question
Topic: Strategy
Entering A New Market...
We are a professional services firm specializing in workforce performance inprovement. We have spent 70 years supporting the manufacturing and retail industries. We have realized that our consulting has very real benefits in any industry and are looking for the next industry to target i.e. healthcare, administrative processing, etc. Industries that can save by maximizing the use of their labor and where labor is a significant expense. How do we go about evaluating which new industry to target? Focus group? Survey? Gut feel? Any ideas on a step by step approach to take?
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