Question

Topic: Branding

I Need Help With A Slogan For My Company

Posted by Anonymous on5/19/2006 at 7:10 AM ET 250 Points
I have recently started my own website and print design company 39Media. We offer printed design and print such as letterheads, flyers, brochures, postcards and so on as well as corporate identity and website development in Scotland.

Our aim is to target a lower end of the marketplace targeting small companies and sole-traders. Our ambition is to develop our business through these small companies offering fairly low cost solutions to enable the small businesses of today to become the big businesses of tomorrow.

My dilema is that there is a number of competition locally and they have slogans such as "Specialists in getting it right", and "a fresh approach to design". I was thinking of "Design Specific to your business needs" but not sure how catchy it sounds.

Thank You

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RESPONSES

  • Posted on5/19/2006 at 7:31 AM Member
    Hi,

    Wallace, where does "39Media" come from?
    And its not a dilema as these two slogans sound very boring and I think you did the right thing of coming here to get CATCHY ideas and become through your own marketing and promotion approach the market leader there.

    Here we go:

    "Print 39" sounds good too?

    From 3 to 9 that's 180 degrees, so that makes:

    "Turnaround Print Solutions for The Small Businesses With The Right Ambition/Strategy"

    "The Print Solutions That Fit Your Strategy"
    "Corporate Print and Design Solutions"
    "Budget Media and Design Approach For The Small Corporate World"
    "Providing You With The Tools In Print and Media, You Need To Grow!"
    “我们照顾你的印刷和媒体小和Big"
    "Media Solutions Designed To Your Print and Corporate Needs"
    "Media, IT and Print Solutions For The Striving Small Cap Industry"

    Hope this helps and good luck,
    W
  • Posted on5/19/2006 at 8:31 AM Member
    Hi wallace
    A very interesting challenge
    Well as you are in the business to Business market and your customers are Small and Medium business, the tagline should have something which your customers can be benefited

    As you said your target market is SME, and yuor soulitonis to empower them, something which come to minda re
    1) empowering business
    2) Leveraging our customers
    3) leveraging your business
    4) Explore new boundaries ( as you help in improving the presence of your customer)
    5) Making business global- (web designing)
    6) Explore new frontiers

    Looking for opinion

    regards
    Gopinath M.R.
  • Posted byNovaHammeron5/19/2006 at 7:15 PM Member
    如果你的听众理解ckey use it....

    39 Media

    Your Business Power Play Advantage.

  • Posted on5/22/2006 at 2:49 AM Member
    I think you should keep it simple. Build a little curiosity with your proposition (tag line).

    "39media" already says you are something to do with media. Maybe look at rechristening it to 39 media solutions

    you can have a tag line (brand promise) 39 Media Solutions - "Makes your business look better"
  • Posted byNovaHammeron5/26/2006 at 1:07 AM Accepted
    As in Trauma or Emergency Medicine the Golden Hour is your most important opportunity to get positive results and save a life ... after that hour things don't often succeed. Perhaps it is like that with a TagLine too!
    This medical golden hour starts with the basic ABCs of assessment all first aiders use...Airway, Breathing and Circulation. These simple ABCs enable heroic efforts.

    ABC's are also fundamental symbols of and synonymous with our complete alphabet/communications et al 'You must know your ABCs son ....' in fact 'ABC' has become a noun and rudiment for any complex subject.

    As some have noted with MEDIA in your name the TagLine can be practical and catchy without being redundant and using a twist on an Idiom to establish a hook while suggesting with 39Meida, great service as the norm' isn't a bad way to go either.

    ABC can also relate to doing much more than expected in any field some say even heroic as in "Above and Beyond the Call"...not a bad claim by any customer for service provided by a company!

    39Media
    We take your ABCs - Above and Beyond the Call!

    Hope that rings a bell of familiarity with your clients and hits the nail on the head for you, if I can use two metaphors at once!

    ps
    If they read it more than once thats okay too isn't it?

    Good Luck and Happy Hunting



  • Posted bystevegon5/26/2006 at 3:10 AM Member
    The following is a younger, more playful approach.

    We'll design, you run the company.
    39Media

    It's ok, we'll do that too.
    39Media

    Because CEO's can't draw.
    39Media

    Good luck.
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