Question
Topic: Strategy
War Gaming.. And Insight..
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I have a strange situation or atleast something that comes across strange to me.. So correct me if I'm wrong.
We realised a short while ago, that one of our core competitors, was walking away with a lot of market share, quite suddenly. So, we were taken by surprise.. When one of the Marketing colleagues, came to us, (CI Team) (me being a newbie to all this) the pro CI manager, sugessted to them to hold a war game to see how they could change their strategy to regain their strength in the market..
The marketing team agreed to hold such a war game, but I'm missing the point maybe..
我的问题are:
Doesn't the team need to have drawn out clear objectives as to what they want to achieve from the war game?
Shouldn't there be some kind of a clear cut methodolgy to conducting these kind of things?
Do you just get driven by a vendor, who tells you how best to run your war game, and what you can achieve from it?
I'm all confused..
Any insight will be helpful..
Has anyone written an article on "War gaming" in this community? If yes, I will be glad to know if there are ceratin guidelines "best practice" to follow..
Thanks a heap!
Best
Quixxx