Question

Topic: Student Questions

Marketing And Internet

Posted by Anonymous on7/6/2004 at 8:42 AM ET 180 Points
When consumers make a purchase, they progress through a series of behaviors in 5 stages. The consumer decision-making process describes those behaviors and activities that take place at each stage. In order to increase sales, marketers are looking at the 5 stages and trying to influence the consumer as they progress through the consumer decision-making process.

The Internet is the most present tool that marketers are using to influence consumers
v Discuss the impact of the Internet on the 5 stages of the consumer decision-making process
v What happens differently or how does the Internet use those processes more efficiently
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RESPONSES

  • Posted byBlaine Wilkersonon7/6/2004 at 9:40 AM Member
    Your question suggests you are writing an essay for a
    school project. If this is the case, please let us know what
    YOU think about the issue first. Then we'll be happy to
    guide your approach.

    If you are a business professional, please remember
    that the quality of response you'll receive is DIRECTLY
    related to the quality of your question. Please frame your
    question as a case study. Describe the issues you are
    facing and be specific about what you want to learn.

    Either way, it's hard to answer your question as it's
    currently posted. Please provide more background
    information, so we can help you.

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