Question
Topic: Branding
Attn: Top Profs ! Budget For Brand Development
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to hear from folks like Randall and Mark. (Y'all know who you are)
I have a friend who is setting a budget for a branding project. At first he wanted to hire a person to do the work (a marketing manager at about 60K/year) Now he wants to budget it as a consulting fee. He thinks he will get the job done more quickly and not have the risk of a bad hire.
So I am trying to help him set up the budget for the consultant.
我想获得一些反馈机构极客and consultants among you to see if
1) M projections are realistic
2) If there is a rule of thumb cost and time estimate for a project like this.
Company is $30 million sales selling through dealers. Brand will be primarily dealer facing. The customer exposure will be through delaer signage.
I have this so far:
Research (dealer and consumer) $30K
Monthly consulting retainer $5K
Creative development 8K
Testing 12K
Initial collateral production $15K
Dealer program development
Truck signage
I cannot see this process taking more than 8 months.
How far off am I?
D4