Question

Topic: E-Marketing

Standardisation And Localisation.

Posted by Anonymous on1/4/2008 at 6:25 PM ET 50 Points
explain standardisation and localisation.
and what are the advantages and disadvantages ?
and isit feasible to combine both strategies?
it just discussing and im talking about strategie
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  • Posted bywnelsonon1/4/2008 at 6:40 PM Member
    Anas,

    How about giving us a little help here! First, are you a student? Second, please put some context to this question. In what industry are you looking at standardization or localization? Just part of an academic question? What geographic area? Standardization and localization in marketing? product? strategy? technology? manufacturing?

    Give a little more than these three lines and we might be able to help you.

    Wayde
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