Question
Topic: Advertising/PR
Agency Fees & New Accounts
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Also, we just brought on a new PR Director that is bringing over some pretty hefty accounts and I want to be able to break down our fee structure in some way. They want a letter stating who we are as an Agency and what our policies are. Historically we do project fee or retainer based on the scope of work. Is it bad to do a rate card? Shall I have my account people track their hours? We have gone from really small to quite big in the matter of months so I need to be prepared and able to speak intelligently about our billing process. Agencies don't seem to list their rates. Any suggestions?