Question
Topic: Strategy
Getting Sales And Marketing Aligned
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My question is this: how can I get Sales and Marketing aligned? The Sales Director is very good, and runs a tight team. They do heaps of training and have loyal customers. My team is also good (great actually). But the gap between Sales and Marketing couldn't be wider.
Sales think Marketing are there for broshures and events and Marketing thinks the Sales guys are lazy an dundisciplined and any of them could do a better job of closing the *MANY* leads they are generating that get ignored.
Any suggestions?