Question
Topic: Branding
Using Company Stationery To Promote The Global Brand
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Recently my company, a global company which supplies solutions for the utility industry launched a new logo. The company has eveolved over the past few years and the new logo reflects this. With this logo we designed new letterhead and business card layouts etc which I feel should be used company wide to give a consistent corporate identity.
My only problem is that one of the markets is against this and wishes to use the style from the old versions . I feel that this is not in keeping with our updated identity. How do I convince them of the necessity to take on the new look. It is myopiniopn as a marketing professional that each regional manager should have the same calibre of business card as when they are present at tradeshows together it makes us lookstronger. Any ideas?
Thankyou