Question
Topic: Branding
Luxury Brand Management Jobs
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我来自新加坡:个人配备18years of professional experience (both domestic & regional markets) in the Retail industry with core competencies in the arena of managing imported brands/principals, devising & executing business/brands strategies in driving the brands profitability.
I am currently seeking to transit into Luxury Brand Management for fashion/timepiece. However, I am always facing one major hurdle frm headhunters or the companies' HR dept stating my experience qualifies the job requirement but the ONLY problem is that I DO NOT come frm luxury background which is one of the requirement.
I'd read some comments frm ESSEC's Luxury Brand Management conferences whereby the brands CEO commented that they are facing difficulties in finding skilled employees and in the market, there are only a handful which of cos becomes a musical chair where all these brand guardians move between brands.
The question here :
1. If this is the challenge that they are facing, why are they still adamant about preferring someone frm luxury background, making others whom have brands management experience difficult to penetrate into that arena?
2. Preference of some1 frm luxury background, does it mean they CAN do the job? What i understand frm luxury brand management is that most brands differs frm their heritage. One needs to under the brand philosophy and also their target customers AND THEIR LIFESTYLE(including likes & dislikes) so that the branding/marketing strategy can be planned.
3. When I posed the above question to the headhunters, they commented that as much as they agreed with my point of view, the request for someone with luxury working experience is frm the companies HR dept and they cant do much & obviously the HR is just following the brief frm the companies bosses. So why their oxy-moronic comments?
*sigh*
2.