Know-How Exchange : Advertising/PR

You need to discuss this with the individual networks. Every channel has different demographics for different times. These need to coinside with YOUR business and marketing plans.

Match your demographics to the channels, days and times that will get the most exposure to your target demomgraphic. This is the only way to decide.

If your targets happen to watch more during the day...I advise you to spend the extra money to hit the time slots that will provide the most bang for your buck. It would be nice if your targets are night viewers because it is dirt cheap, but if they are not, and you go the night route anyway in order to "save" money, you would be better off simply donating the money to charity.

My whole point is don't try to trick yourself into beating the stats the stations give you in order to save money. You will lose in the long run. It's kinda like "knowing" your spouse is cheating on you but you keep making the improbale possible because you don't want to believe it (i.e. you find a woman's phone # in his wallet, cell phone records, comes home late smelling like perfume, mysterious women call then hang up, disappaers for the weekend without telling you, etc...yet you keep telling yourself that perhaps he got in a small accident and had to get a number, while he was on his way back from trying to buy you perfume (out of town) but accidentally spilled it on himself, and the people who keep calling must have the wrong number and happen to know someone else who shares your husband's name.......It's possible, right? ).

You can easily trick yourself into spending less money for the wrong time slots by creating possible scenarios...with the probabilities of next to nil.

I hope this helps!