Question

Topic: Taglines/Names

Need Kitch Headline 4 Precision Marketing Concept

Posted bylgallaghon10/12/2009 at 3:39 PM ET 500 Points
Marketing to marketers is always a challenge.
I write frequently about precision marketing which in theory is delivering the right relevant message, to the right person, at the right time - in the right channel by leveraging data analytics and customer behaviors. (to predict the next purchase) Precision marketing allows for marketers to cut through the clutter by delivering relevant and necessary information.

My audience is typically CMO, CEO or just below. I need a headline and value prop that is catchy yet informative.

Thanks

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RESPONSES

  • Posted bymgoodmanon10/12/2009 at 3:44 PM Accepted
    What country? What industry? Mobile media?

    What is your objective? Is this entertainment, or do you have a conversion goal of some kind? If someone reads your article and thinks it's good/valuable, what do you want them to do?

    Also, a target audience of "marketers" is pretty broad. There are B2B marketers, consumer marketers, online marketers, retailers, sales reps, and probably a hundred other kinds of marketers. Who are your prime targets? Let's apply some of the principles of precision marketing here and be ... well ... a little more precise.
  • Posted on10/12/2009 at 7:00 PM Accepted
    So nice when you do all the work for me... ;-)


    Precision Marketing
    Leveraging Data & Behavioral Paradigms
  • Posted byChris Blackmanon10/12/2009 at 8:19 PM Accepted
    Targeted Marketing Communication. Precisely.
  • Posted byJay Hamilton-Rothon10/12/2009 at 9:23 PM Accepted
    Just In Time Marketing
  • Posted bylgallaghon10/13/2009 at 9:05 AM Author
    All good answers so far. Here are a few clarifications:

    Targeted Industries
    financial, credit card and hospitality

    Objective?
    To drive the importance of using data analytics to drive relevant content to customers. By using existing data and predicting or anticipating your customers needs or desires, you have a better chance of getting through vs. contributing to the clutter that exists today at the inbox
    Conversion type article

    Call to action:
    Download a white paper, and or sign up to learn more about how data can drive relevant marketing campaigns.

    Target audience
    B to C
    Loyalty or Customer Retention executives
  • Posted byLevonon10/14/2009 at 6:02 PM Accepted
    Marketing with laser precision accuracy
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