Question

Topic: Student Questions

Please Expl. Marketing Strategy/communictin Strate

Posted by Anonymous on11/1/2009 at 12:46 PM ET 250 Points
I have been asked to come up with a marketing strategy for a new dsl service discussing and combining of differentiation and targeting a small segment of the overall market. You can combing differentiation with a niche stragegy, which often works works well with a new product introduction. Also incorporate pricing. Then also supporting the marketing strategy bydiscussing pull verses push strategies
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RESPONSES

  • Posted bywnelsonon11/1/2009 at 1:06 PM Member
    You seem to be asking us to provide you with an answer to your homework problem. This we will not do. Please see the Important Guidelines (//www.369da.com/ea/guidelines.asp) for this forum. In particular, see #5:

    Experts are happy to help students explore their thoughts, but they will not do their assignments for them. If you are a student, be sure to share your own ideas along with your question.

    If you would like us to explainconceptssuch as SWOT analysis, PEST/PESTEL, Porter's Five Forces, or Technology Adoption Curves,andyou ask specific questions with information demonstrating you putsome individual effortat first, then we will be glad to have a discussion with you to help you understand a concept.

    Wayde
  • Posted byCorpcommeron11/1/2009 at 2:03 PM Member
    lnewsomewilliams,

    This info should help you to help yourself:

    "Your marketing strategy is a summary of your company's products and position in relation to the competition; your sales and marketing plans are the specific actions you're going to undertake to achieve the goals of your marketing strategy.", says Susan Ward (seehttps://sbinfocanada.about.com/cs/marketing/a/marketingplan.htm).

    For all sorts of useful business resource links, search this site's Resource Library.

    Read Your Seven-Step, One-Day Marketing Plan by David Frey atwww.369da.com/Tutorials/frey1.aspfor a good summary of the planning process.

    See a sample marketing plan for a consulting company specializing in marketing of high-technology products at
    www.mplans.com/sample_marketing_plans/high_tech_consulting_marketing_plan/e....

    Check free business resources at the portalhttps://goodsource.tripod.com.

    Go to the portal's Business page, check the business/management library links on -- seehttps://goodsource.tripod.com/id3.html .

    Check the links for Bus. Planning, SCORE and the Small Bus. Admin. These sites offer a wealth of information for starting and operating a small business.

    Also check the General References links athttps://goodsource.tripod.com/id9.html .

    Hope these suggestions help you find what you seek.

    Corpcommer - MC


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