Question

Topic: Research/Metrics

What Products/services Exist To Measure Mktg Roi

Posted by Anonymous on9/13/2004 at 5:38 PM ET 250 Points
I am researching products and/or services that can be used to measure marketing ROI. If you know of any, it would be great to get the product name, company name and a URL.

Thanks much!
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RESPONSES

  • Posted byPepper Blueon9/13/2004 at 6:19 PM Accepted
    Hi kkeyes,


    There are two books you should check out that will definitely help you out. Both authors are recognized experts:

    1) Return On Marketing Investment by Guy Powell

    2) Marketing ROI by James D. Lenskold.

    Both give calculations, formulas, and examples to work through.

    I'm sure Amazon.com would be happy to help you out.
  • Posted bykoen.h.pauwelson9/14/2004 at 11:12 AM Accepted
    Dear kkeyes,

    ROMI measurement is what I have done for several companies, including FMCGs, automobiles and pharmaceuticals. My last presentation (at the Golden Lions in Cannes this June), is at URL:

    https://mba.tuck.dartmouth.edu/pages/faculty/koen.pauwels/leadership.html

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