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Topic: Taglines/Names
助教gline For The Document Spa? (corporate Editing)
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1) Organizations and companies may lose business if their copy is sloppy (oooh, I like that rhyme . . .) Another way I thought about saying this is that image is important for current & future business, and common (silly) errors are easy to fix & help bolster image (when fixed) or weigh it down when left alone.
I'd like to use the concept of "transforming" one's paperwork (image) at a "Day Spa" for papers, and my pricing would be tied to "spa-type packages."
I have only one, not-so-great idea:
Exfoliate Your Image
I've gathered up a few words along these lines: Rescue, Buff, Remedy . . .
But I also want to indicate that this transformation can be as gratifying as a whole head of highlights (figuratively speaking, men: think "scalp massage"), and so I like the "miracle" idea as well . . .
But I need some unity. And I have these ideas competing for brain-space as well:
Wisdom Sold Here
Clever for Hire
We Sweat the Small Stuff So You Don't Have To
We Worry About Mistakes So You Don't Have To
So They Don't Snicker Behind Your Back (yes, I realize this is grammatically iffy).
I will also include some details that may or may not help: I have a PhD in American History and have been teaching at the university level, but lately I have been writing (and editing) engineering and grant documents and plans. I like "vintage" images of secretaries, old typewriter adverts, and (*ahem*) even pin-up girl images, but, sadly, I cannot force that to fit with my "spa" theme . . . yet.
So, first: Is "The Document Spa" descriptive enough? (or would it be with a very sharp tag line?)
Next, what's my tag line?
And if you like the spa idea, do you have any associated ideas that would help unify my marketing initiative? (here I'm thinking about logo images, give-aways, business card formats).
I have enjoyed reading archived answers, and hope someone enjoys lending some creative juices to my half-congealed ideas.
Truly,
Karen