Know-How Exchange : Branding

I see that you have 2 major goals in your blog. First, you want to be seen as a branding expert. Second, you want to earn revenue from the blog.

Focus on sharing your knowledge first and then the revenue will follow. If you focus on earning money first, then I guess it's really going to be tough.

Share your knowledge in a way that helps people understand. So in your blog, why not talk about real encounters? Real stories of people and brands?

Of course, that niche is already full of experts so there's something to think about: how can you carve a niche for yourself within this already tightly-packed niche of branding strategists and branding companies who have been there and done that?

What can you offer that hasn't been offered before? What ways can you show that you are good enough in your area to help others?

The other thing that puts people off is the deluge of ads when they get to your blog. This may make them wonder: are you out to help them as a true branding expert or are you just making a living from the ads that they click? Don't send the wrong message especially if you are just starting out.

So back to the big question: which goal do you want to achieve? Do you want to be a branding expert OR do you want to earn money from ads?

Narrow down your audience. Who specifically is your ideal client? Talk to them about their problems, not simply the philosophy of branding.