Know-How Exchange : Research/Metrics

It really depends on the target audience and the time period involved. For instance, in 2001, average response rates were about 37%, but varied a lot depending on several factors:
https://jcmc.indiana.edu/vol6/issue2/sheehan.html

then went down to 10-20% in 2005:

https://peoplepulse.com.au/Survey-Response-Rates.htm

and even lower in 2009:

https://zoomerangblog.com/2009/01/09/what-is-the-typical-response-rate-for-...

Hope this helps

koen

凯伦可能提供的DMA反应率或马y not be relevant to the survey question you asked. Most email campaigns are seeking a sale or other [commercially-driven] conversion and and are probably sent to a "house list" that might vary considerably in quality. They might not be seen in the same light as a survey invitation.

That said, there are so many factors involved in the response rate estimate that it's impossible to answer your question with the information provided. The Zoomerang article cited by Koen has a good list of the key factors affecting response rate.

In my experience, one of the most important factors is the incentive. What's in it for the recipients to participate? Of course, all the other factors count too ... including the involvement level of the list in the issue(s) being researched.

I've seen survey response rates ranging from 1-2% at the low end, to 25-30% at the high end. It really depends on a lot of different factors. Besides, even if you knew with certainty that the average was, say, 8.32%, would it change anything in YOUR client's situation? Wouldn't you have to know the factors impacting every element that makes up the average?

There are other issues too - for example, how nmany of the e-mails actually reached their destination and were not stopped by spam filters, corporate firewalls, or outdated e-mail addresses?

Perhaps it's worth a telephone follow up to a sample of non-respondents to understand their reasons for not completing the survey.

Twenty questions may simply have been too much!