Question
Topic: Taglines/Names
Catchy Name For A Cupcake Business
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Her cupcakes are sold at local farmers markets in the UK and she is doing quite well (the cakes are delicious though) The cakes are primarily a range of pink pastels with lost of sprinkles and fruit toppings which I guess is what you would expect. More recently though she has developed a new range of cakes aimed at men just to test the market ( chocolate beer, bbq apple, big daddy nuts ) on the grounds men like the cakes but feel uneasy walking around the market with a big pink cupcake or eating them at home or in the office. The range of cakes aimed at the men has so far been a great success.
The owner is looking to build the business and is keen on changing the name as she feels 'Sarah's heavenly cakes' is not hitting the right mark (run of the mill, too feminine and not particularly memorable). Moreover, Sarah is looking sell her products online. The re-branding should based on simple proposition 'a range of cupcakes designed for men and women of all ages'.
I feel a new name (which also has to work online) should be a tad risky and unconventional so it stands out and appeals to men and women. Moreover, even if women continue to be the main purchaser but men like the cakes they will be quite happy to 'talk about it'.
All ideas most welcome, however wacky they are.
Many thanks
Steve