Copywriting - Headline from Anonymous: MarketingProfs Question 35924

Topic: Copywriting

Headline

Posted by Anonymous on12/22/2010 at 7:31 AM ET 25 Points

Need a headline for safety wires.

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Posted byJay Hamilton-Rothon12/22/2010 at 8:05 AM Accepted

What is it you want the headline to say to the reader and do for the reader?
Posted byGary Bloomeron12/22/2010 at 12:24 PM Accepted

Dear jasminejames911,

Were I to order pizza in the same way you ask questions, what do you think my chances would be of getting the topping I want?

Were you delivering pizza to my house and my instructions to you were "I need pizza delivering to my house." before then hanging up, what would your reaction be?

So, I need a question with some substance in it: details
about the headline, who it's aimed at, details about safety wires (who or what are these wires keeping safe?), information about the application, about the ad, about the desired outcome.

Thank you.

Gary Bloomer
The Direct Response Marketing Guy™
Wilmington, DE, USA
Posted byChris Blackmanon12/22/2010 at 3:45 PM Accepted

Assuming you're talking about this kind of safety wire:https://en.wikipedia.org/wiki/Safety_wirethen a benefit-driven headline might be:"Hold on to your nuts".

Boom Boom thank you very much and Happy Christmas to all our readers....
Posted byjohnwhitepaperon12/22/2010 at 6:37 PM Accepted

@ChrisB: I'll go ya one better: "Nobody keeps your nuts safer than we do."