Advertising/PR - slogan for boutique hotel.. from Anonymous: MarketingProfs Question 36423

Topic: Advertising/PR

Slogan For Boutique Hotel..

Posted by Anonymous on3/30/2011 at 10:56 AM ET 500 Points

I am trying to find a charming slogan for 14 roomed luxury boutique hotel in Turkey.. any idea??

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Posted byJay Hamilton-Rothon3/30/2011 at 11:13 AM Member

What can you tell us specifically about your hotel? What have past guests said about the hotel - either when they were checking in or out? How do THEY describe the hotel - what makes it better/different from the others in your area? Do you have a website that we could review to get some additional ideas?
Posted bySteveByrneMarketingon3/30/2011 at 1:59 PM Member

Jay has asked you the right questions. I would add how would you describe your guests themselves, their age, lifestyle, home country and how do they book reservations, through online sites, tour groups, directly with your hotel staff?

Steve
Posted bymgoodmanon3/30/2011 at 9:12 PM Moderator

Can you answer Jay's and Steve's questions? We need to understand your customers (and prospective customers) in order to come up with a slogan that will communicate your desired message.

How do they select a hotel? How do they learn about luxury boutique hotels like yours? How are you different from, and better than, other hotel options? Why do your current customers come to you? What did they think were your strongest selling points?