Question

Topic: Taglines/Names

Slogan

Posted by Anonymous on5/22/2011 at 8:51 PM ET 25 Points
Hi, I need assistance with a slogan for a dealer that I work at. Ther dealer is a ford dealer and its the only ford dealer on the island that I live. We are looking for a slogan that encourage our customers to have their vehicle on time especially for warranty purposes.
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RESPONSES

  • Posted byGail@PUBLISIDEon5/22/2011 at 8:57 PM Accepted
    I assume you mean that you want people to have their cars serviced regularly? (You weren't clear in the query.)

    You tagline should be based on what will resonate with your audience. Stress the importance of having cars serviced because of heat/humidity or whatever other factors may figure into the life of a car based on where you live. If you're in an economically depressed area, use a money-savings-related reminder.
  • Posted bymichaelon5/23/2011 at 1:39 PM Accepted
    Are you able to get people to register their warrantees on your website? Or, are you just planning to put signage up reminding people not to be "adrift without a paddle"?
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