Question

Topic: Taglines/Names

Help With My New Spa/beauty/fitness Company

Posted by Anonymous on6/12/2011 at 7:56 AM ET 25 Points
Hi,

I am looking to create a new mobile spa/beauty/fitness services in South East London but the market is over saturated, that is why I really need a perfect catchy, fun, direct name.

We are focusing on:
Wellness treatments
Beauty Treatments
健身胎面tments

Thank you for your help in advance

xxx
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RESPONSES

  • Posted bymgoodmanon6/12/2011 at 8:06 AM Accepted
    Instead of a "catchy, fun, direct" name, how about a name that will tell people what you do and why you're different from, and better than, all those other mobile spas? (If it ends up being "catchy, fun, direct" so much the better, but those shouldn't be the goals.)

    If you agree, perhaps you can tell us what does make you different from, and better than, the others. Who exactly are your prime target customers? How do they pick a spa? Where are they going now for those services?

    It's important too to find out the words they use when they talk about the benefit they seek in the beauty/fitness arena. Have you interviewed some folks in your target audience? If not, then that should be at the top of your to-do list. If so, can you tell us what words they use?

    We can come up with a name that will work really well for you, but we need more information from you first.
  • Posted on6/12/2011 at 8:33 AM Author
    Thank you for your prompt replay.

    Our prime target customers are women ( 18-35) , now days those clients are prefering to go to offer sites like KGB, Livingsocial for spa treatment offers. But also there is a increase in pamper party mobile services in the area.
    我们要给客户一个新的选项pay per use options and offering a bespoke services including: Pamper Party for kids, Pamper services for women, Fitness and wellness services and perhaps a concierge services for the pamper parties.

    I know there is a lot but we want to offer all services under one roof so customers dont have to look anywhere else for anything.

    Hope this helps!
  • Posted byJay Hamilton-Rothon6/12/2011 at 9:06 AM Accepted
    Bespoke Pampering
    BeSpa
  • Posted bymichaelon6/13/2011 at 5:21 PM Accepted
    Over saturated? It's gonna take a little more than a catchy name to break into that market.

    What does that mean? Is there on for every 500 people? Have you done any research? What is the ration in comparable towns?

    Might be good to know before you jump in.

    Michael
  • Posted on6/14/2011 at 12:15 PM Accepted
    Pause Mobile Spa
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