Question
Topic: E-Marketing
Waited Too Long On Trade Show Follow-up Email
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so what now? I'm wrestling with 2 options:
(1) send an email still referencing the show (i.e., making a connection with the recipient) and giving an offer (e.g., webinar, white paper)
(2) send an email ignoring the trade show (because it looks bad) and just give an offer
Thanks!