Question

Topic: Advertising/PR

New Business Development

Posted bynisha.kapson2/16/2012 at 1:44 PM ET 250 Points
We are a full service advertising ,media and PR agency with operations in India

How can we increase our business and win.accounts of top brands that have expelled very big agencies
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RESPONSES

  • Posted byGail@PUBLISIDEon2/16/2012 at 2:14 PM Member
    If the accounts you're vying for have turned down big, often impersonal agencies, highlight your ability to serve them on a personal level. Assure them that they will work with the person they meet and enjoy an initial relationship, and that they won't be turned over to a junior member of your team.

    Obviously your performance and track record will go a long way toward snagging that business away from big firms, as well.
  • Posted bynisha.kapson2/16/2012 at 10:44 PM Author
    thanks .however there is an error in my post , pls replace the word EXPELLED with EMPANELLED
  • Posted bysarvavelamurion2/18/2012 at 3:15 PM Accepted
    Hello! India is a huge and competitive market. To make a mark- people would need to experience your capabilities and work. One way to do that would be to provide fresh new concepts, without the usual brief- but use your own creative ideas after doing a market research on the brand.
    If you are willing- why not do some free work for some charity organization or NGO and make a deal with them that for the service provided, they will give you free publicity. The NGO's usually have some high profile people attached and they may put in a good word for you… Good luck!
  • Posted bynisha.kapson2/19/2012 at 12:18 AM Author
    good idea sarva
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