Question
Topic: Advertising/PR
I Lost 7 Residents In 3 Months
dec.11th to mar 12th i lost 6 of my "family members" to the good lord and one to Nursing home. I have a 33 bed facility and 3 were already empty. Add it up, it hurts. i writing this to hear myself think and would welcome helpful ideas. i have come to the conclusion that our economy is keeping moms and dads brothers and sisters at home to keep the money in the house. that too shall pass. i have been doing some public speaking on helpful hints on the assisted living industry, V.A. benefits etc... not speaking directly about MY facility but handing out my brochures, pens and pads. i also have a half page add in a local paper. i have a good relationship with case workers and the physician community. rehab centers and church civic groups. for ten years this july 5th i have had 93% occupancy until loosing 7 of my long timers. I'm recovering slowly. already into my line of credit. any comments on my setting?
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