Know-How Exchange : Taglines/Names

Cupcakes, as a home-based businesses, have been very popular over the past few years. And many other folks have posted questions like your post. Here is a link to these past questions that may be informative -https://tinyurl.com/kmufydr

No "brutal honesty" is required as feedback on your business name and tagline choices. They seem fine. The key to success is in your execution, such as great tasting cupcakes, good promotion and distribution, niche marketing strategy, writing a business/marketing plan never hurts. Hope this helps.

The only thought I had about your tagline is who are you targeting? People who are looking for a substitute for buying a cake, or someone who wants to replace their daily scone/muffin with something more sweet? If the latter, you'll need a tagline that speaks to everyday enjoyment rather than plant the seed for "occasions" (perhaps simply, "Delicious Hand-crafted indulgences").

Another side to this in the complex world of cup-cake manufacturing is how you intend making them special. Are your ingredients somehow different, the techniques or a secret recipe? What is the dimension that will set yours apart from the plastic-wrapped mass-market offerings at the local store?

My take on your positioning (I think that's what the pros around here would call it) is that you're not being specific enough. That will take you away from the special-occasion (as Jay mentions) and more into the "I need a coffee ... and one of those cupcakes would kinda go nicely with it" mood.

There is one more dimension to this which will help you sort your advertising - and that's to work out who's buying. Speak to them, speak their language and explain why your cupcakes beat the pants off the things they find at the store.

A few ideas - like, dislike, mix, match

Freshly made by hand
So fresh you'll feel the warmth
They'll still be warm in your hand!* (*these last two depend on whether you really can do this!)
The smell wafting from our bakery tells you they're fresh.


More ideas than taglines, anyway, food for thought ;-)