Question

Topic: Taglines/Names

Name For An Online Marketing Agency

Posted bychrispotts5on 250 Points
Need a name for an online marketing agency which advertises and markets our clients businesses via Social Media, Search Engines, Paid Ad Placenents. We also offer services such as website creation and video creation.

Audience is small businesses who often have very little knowledge of online marketing which is where we are able to help.

We like to class ourselves as high end and professional and would like a suitable name to reflect this image.

Many Thanks,
Chris Potts
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RESPONSES

  • Posted bymgoodmanon Moderator
    What benefit should your target audience expect if they deal with you? What makes your promise unique and compelling for them?

    As a separate matter, you probably ought to narrow your focus somewhat. "[S]mall businesses" covers a lot of ground and will make it difficult to craft a relevant message. Narrow the field geographically, by industry/sector, and find a way to aim your message at the narrow target. Better to get 100% of a tiny market than 0.00001% of a large one (and it costs a lot less to generate awareness).

    You can always expand your horizons once you've proven the basic strategy and appeal of your story/positioning.
  • Posted bychrispotts5on Author
    Our target audience can expect to see a significant increase in the number of leads / clients which they receive to their small businesses.

    We are mainly focusing on startup businesses which require help with social media and marketing services.

    Many Thanks,
    Chris
  • Posted byJay Hamilton-Rothon Member
    The Little (or L'il) Marketing Company
    Small & Online: A Social Media Marketing Company
  • Posted bychrispotts5on Author
    I like the ideas you have provided Jay, however I feel that they are slightly informal. I am interested in a more formal and professional name.
  • Posted byMike Steffeson Accepted
    StartUp Pro
    "Complete Online Marketing and Website Design"
    "Every Startup Needs a Pro"
  • Posted bywcreswell3on Accepted
    Generally agencies are either names of the founders or an abstract statement. One process for coming up with the latter is to take keywords that best describe your service(s), and add impressive/formal modifiers (adjective, adverb, nown, verb) that fit with it. Optionally, add "the" and "agency" to specify business type and minimize confusion. Such as

    lead (keyword) omni (modifier) grow (modifier) = (the) Omni Lead Grow (agency)

    This process also is useful for logo design

    (of course, you'd need to register it as a dotcom. That's a limiting factor)

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