Know-How Exchange : Student Questions

Hi Moreshine,

Usually we don't help out students that have not tried a little harder than you have, but at least you gave it a shot.

Also, next time use the search questions feature here as I think every possible marketing question has been answered more than a couple of times.

Here is an answer of mine from a previous post:

Ethics:
Since B2B counts on the sharing of mutual information ethics are a must. Accessing unauthorized areas in the trading system should not be allowed, and the privacy of partners should be protected both technically and legally.

For the most part, proper behavior and ethics of participants are typically set forth in ethical codes developed by trade associations, commercial standard groups add the professions.

Legal: When are electronic documents admissible evidence in a court of law? What do you do if they are not?

Time and place can carry different dates for buyers and sellers when they are countries apart. For example, an electronic document signed in China on January 5th may have the date January 4th in New York., which date is legal?

The use of multiple networks and trading partners makes the documentation of responsibility difficult.

Regulatory: For the most part, the Internet is unregulated. You do have CAN-SPAM and there are gambling laws and there are laws like the Federal Telecommunications Act and the Computer Decency Act and other laws on child porn, but the Internet is largely left to the free operation of the market. As with ethics, the proper behavior of participants are typically set forth in regulatory codes developed by trade associations, commercial standard groups add the professions.

Also check out these past threads for more discussion:

//www.369da.com/ea/qst_question.asp?qstID=1401

//www.369da.com/ea/qst_question.asp?qstID=1141

I hope that helps, don't forget to list the Know-How Exchange as a citation on your paper as professors around the world read this regularly. It is O.K. to use information you receive here, but like with all your papers and report, list your citations, don't try to pass ideas and thoughts off as being original when they aren't, it is not a good habit to get into in school or business (BTW, this would be an example of ethics that you can use)

I'd start with the Golden Rule. Every company should ask itself how it would like to be treated if they were the customer. Advertising should be honest. The product should deliver what it promises. Quality assurance should be sufficient to ensure that consumers don't get sub-standard product. The price should be commensurate with the perceived value of the benefits. Etc. Etc.

A strong ethical underpinning is an element of corporate culture. It's not a list or a book of rules. As for legal, you'll have to consult with a lawyer.

H Moreshine,

Fair enough.

We get too many student questions here in which no effort has been put forth. When reading your question it appears to sound like them all, but I trust you have looked and found nothing of value, including my response, so let me try again.

I do have some "food for thought" for you but I am short on time right now, I will come back to this later today as it is a good question.