Question
Topic: Taglines/Names
Combined Consulting/software Product
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The software is a suite of products deployed enterprise-wide which enables the user to create strategic execution frameworks using strategy maps, flow charts, linked KPI maps, etc, all using the integrated mapping tools. Metadata attached to the map elements allows the client's strategic objectives to be measured and the strategic measures can be linked via SQL to external systems (ranges from Excel spreadsheets to SAP, Oracle, pretty much anything) which means the map elements can be green (OK) amber (warning) or red (outside the specified range).
The software company ishere
The consulting company engages with the client company and sells a workshop-based process of identifying the key strategic objectives, developing the metadata and measures, and integrating those with the software system using the client's management team, so learning about the process is transferred to the client.
Essentially, the process needs a name: Something which describes it's function, which is an "Execution Framework", would be good. But "Framework" is consultant-speak, and there must be a better word than that. What we need is a name that a client says "Aha, sounds like just what I need" when they hear it.
The outcome for the client is superior execution, more focused management, better alignment between marketing and operational divisions, while the mix of leading and lagging measures provides an early-warning of potentially missing the targets set within strategic objectives...
So, what would you call that?
And how would you tagline it?
Look forward to your ideas!