Question

Topic: Advertising/PR

Desperate Need For Marketing Help

Posted by Anonymous on5/24/2005 at 12:43 PM ET 250 Points
We are a small women's only 30 minute fitness center (not to be confused with a post back in march, but same problem). We are in business 1 year in June and we have only 42 members. We were careful in how we advertised (or thought so). We did direct mail before we opened which was the best response. After that we did local magazines and flyers that were mailed to over 20,000 homes. Nothing, or very little.We even tried giving away memberships and we only got 13 to join for 149 for the year. Our equipment is air pneumatic, we have spinning bikes and were in the process of putting tanning beds in the back but funds have run low. We also do metabolic testing. We have tried focusing on the gym then the metabolic testing and we just can't seem to up our membership to keep the place going. We did get a lot of former curves customers but it is not enough. We are thinking of opening up to men also but don't know if the risk is worth taking. Like the other post with all of our advertising no one knows we exist. We need 20 new members by June or we cannot continue. Any suggestions would be greatly appreciated. We are DESPERATE!!
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RESPONSES

  • Posted byDeremiah *CPEon5/26/2005 at 11:59 AM Member
    Hi metabolicx,

    I think you closed the question a little early and I'm not saying this because I'm looking for points. I think because you have closed the question you have lost the opportunity to gain additional knowledge from the entire group of participants. When points are gone most will not comment because of your no-point offering. I'm going to do you a favor and share what appears to me to be...

    YOUR OWN SECRET WEALTH LIES IN...
    What you do with the 42 members you do have! You need to Evangelize your customers with passion.

    Please find the questions, purposes and benefits (below):


    HAVE YOU FOUND OUT WHY THE 42 MEMBERS DO BUSINESS WITH YOU? IF YOU HAVE NOT WHY NOT?

    PURPOSE OF THIS ACTION STEP: This will give you great understanding of the types of people who do business with you and why.

    BENEFIT TO YOU: Now you can use this background type as an avenue to pursue other clients who fit these type of people.


    HAVE YOU TAKEN ONE OF THE 42 MEMBERS OUT TO LUNCH? IF YOU HAVE NOT WHY NOT?
    This will allow you to look deeper into the life of at least one of the customers who are doing business with you. Don't talk with them about your business just keep your conversation to what they do in their lives. Cultivate a friendship.

    BENEFIT TO YOU: Now you can have at least one clear picture of the lifestyle of one of your customers and use this to consider how others like this client might want to be served by the service you provide.

    Is there anything else I can do for you?

    Your Servant, Deremiah, *CPE (Customer Passion
    Evangelist)

    PS
    Let me know what results you get?
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