Do your nurture campaigns pack converting power—or lack it? How far can you push your nurture campaigns? And what should you do with the leads that don't convert?
Quality, ongoing lead nurturing is the cornerstone of robust demand generation. Yet too often, businesses fail to nurture their leads, losing the trust and goodwill they started with.
But not you! In this session, we'll adapt your nurture campaigns to cascade off of one another. These recurring interactions lead to higher conversion rates and help you learn more about your audience.
In this session, you'll learn about:
- 如何创建一个培养和持续的领先竞选吗magnets
- Why daisy chaining is effective and how to use it
- Buyer stage planning—when to nurture, when to follow up
- Planning your own nurture cascades (workbook exercise)
Join Kenda Macdonald for all four sessions of this live, interactiveScore, Plan, Convert: Demand GenerationWorking Webinar Series. Be sure to register for each webinar individually.
Please be ready with your webcam, mic, and workbook so you can participate in class activities.
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KEYNOTE
Kenda Macdonaldis a forensic psychology major, theDemand Generation Consulting PracticeLead at MarketingProfs, and the founder of Automation Ninjas, the UK's leading behavioral automation agency. She's an international public speaker, a multi-award-winning businesswoman, a doting cat mom, and the author of the best-sellingHack the Buyer Brain.
