An online workshop for B2B marketers
Aligning the Twin Hearts:
Marketing and Sales
Presented byPam Didner
November 8 | 11am–3:30pm ET
Increase revenue with sales enablement! Discover how to think like the sales team, map marketing content to the sales process and qualify leads for sales. After, you'll have a 3-part sales enablement plan that gets management buy-in.
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Two ways to register
Yes! I want to attendAligning the Twin Hearts: Marketing and Salesand enjoy a year of PRO membership! With PRO I get:
- B2B Forum sessions (on demand)
- AI for Digital Marketers (in January)
- AI for Content Creators (on demand)
- Master Classes (e-learning)
- Working Webinars (mini workshops)
- Ask an Expert (1:1 consultations)
- PRO Slack group,and more!
Sign me up for Aligning the Twin Hearts: Marketing and Sales
I understand I will not receive thefull benefits of PRO membershipwith this purchase and that for $50 more I could have 12 months of PRO.
Two ways to register
Yes! I want to attendAligning the Twin Hearts: Marketing and Salesand enjoy a year of PRO membership! With PRO I get:
- B2B Forum sessions (on demand)
- AI for Digital Marketers (in January)
- AI for Content Creators (on demand)
- Master Classes (e-learning)
- Working Webinars (mini workshops)
- Ask an Expert (1:1 consultations)
- PRO Slack group,and more!
Sign me up forAligning the Twin Hearts: Marketing and Sales
I understand I will not receive thefull benefits of PRO membershipwith this purchase and that for $50 more I could have 12 months of PRO.
Want to increase your revenue? Align your marketing and sales efforts! With this interactive workshop, you'll learn about lead qualification, thinking like a salesperson, and mapping your marketing content to the sales process.
You'll walk away with a three-part sales enablement plan and an understanding of how to optimize the flow of your plan. You'll get tips for creating and presenting your plan to get buy-in from management. You'll even learn how to keep your sales enablement going with martech + sales stack integrations to ensure continuous collaboration and communications.
It's time to close the gap between sales and marketing. Join the MarketingProfs community at this workshop to...
- Align marketing with sales so your efforts support sales conversations
- Plan your content using intelligence gathering and sales personas
- Build a dashboard, and then implement, measure, and assess the results of your sales enablement plan
What's included:
- Four hours of live, instructor-led interaction, hands-on exercises, and discussion (plus three 10-minute breaks)
- A comprehensive, interactive workbook filled with in-class activities, templates, and important takeaways
About Pam
Pam根本是B2B和技术营销顾问,writer, speaker, and author of three books:Global Content Marketing,Effective Sales Enablement, andThe Modern AI Marketer. Her forte is creating successful global marketing plans that meet local marketing and sales teams' needs. She specializes in sales, marketing, and internal/external communications consulting; keynote presentations; corporate training; and workshops. She regularly contributes articles toThe Guardian, Content Marketing Institute, and more.