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  • Do B2B Marketing and Sales Teams Cooperate Effectively?

    Chart

    CONTENT TYPE:Chart |TOPIC:需求代

    B2B salespeople are much more likely than B2B marketers to say their company's sales and marketing teams cooperate effectively, according to recent research from Outfunnel and Copper.

  • Is the Marketing Database Dead?

    Article

    CONTENT TYPE:Article |TOPIC: Marketing Technology

    What was once a marketing database has evolved, as marketers have adopted customer data platforms (CDPs) and new ecosystems of activation platforms. But CDPs tend to suffer from a functional gap, limited as they are to first-party data. Here's how that gap can be bridged.

  • Three Agile Marketing Tips for the Post-Pandemic Economy

    Article

    CONTENT TYPE:Article |TOPIC: Management

    The popularity of Agile Marketing is growing, and it's easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an approach that lets them change course quickly. Here are three tips for adopting Agile methods.

  • What Persuades Buyers to Try New B2B Tech Vendors and Products?

    Chart

    CONTENT TYPE:Chart |TOPIC: Marketing Strategy

    Many buyers are hesitant to try new B2B tech vendors and products, but they can be persuaded to do so with better pricing, deep experience, innovative solutions, and professional peer reviews, according to research from LinkedIn Marketing Solutions.

  • The 4Ss of Marketing and Why Your Corporate Culture Is Crucial in 2021: LinkedIn's Keith Richey on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE:Podcast |TOPIC: Management

    Keith Richey of LinkedIn shares what CMOs have been doing this year and why your corporate culture is likely what got you through 2020 (and why it's your most important asset heading into 2021).

  • Seven Resolutions Managers Can Make for 2021 [Infographic]

    Infographic

    CONTENT TYPE:Infographic |TOPIC: Management

    Considering all the changes and disruptions of 2020, it's often been difficult for managers to focus on how their staff members are doing. How can managers change their approaches in the year ahead to address staff issues?

  • How to Effectively Outsource Product Marketing Content

    Article

    CONTENT TYPE:Article |TOPIC: Content

    Objectivity, availability, and budget are among the many advantages of hiring contract writers for marketing content. If selecting and managing a group of outsourced writers intimidates you, these guidelines will help make it a painless process.

  • Top 3 Keys to Unlock Revenue Operations Value

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Marketing Strategy

    Is your revenue operations team bogged down by manual tasks and other roadblocks that stifle your success? Learn how you can use connected data and channel orchestration to refocus your team on strategic, value-add initiatives. Sponsored by Dun & Bradstreet.

  • How to Become an Innovative B2B Marketer: Integrating Innovation Into Professional Development Plans

    Article

    CONTENT TYPE:Article |TOPIC: Career Management

    The pandemic has given B2B marketers an opportunity to become better marketers—and build stronger marketing teams—by embracing a culture of innovation. But that change entails rethinking professional development plans. These three sample plans can help you develop innovative B2B marketing teams.

  • What's Next for Remote Work?

    Chart

    CONTENT TYPE:Chart |TOPIC: Management

    Remote work will be here to stay post-pandemic, but more likely in advanced economies and in higher concentrations among workers in highly skilled roles and those who are highly educated, according to recent research from McKinsey & Company.

  • The B2B Forum 2020 Edition of Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE:Podcast |TOPIC: Events

    In this episode of Marketing Smarts, five MarketingProfs B2B Forum speakers and attendees come together to reflect on this year's event, including what made it special for each of them.

  • 10 Must-Haves for Your Content Marketing Guidelines

    Article

    CONTENT TYPE:Article |TOPIC: Content

    Reaching customers with quality content and thought leadership is more important than ever, but so is maintaining a unified voice for your company. The best way to do both is to develop content marketing guidelines.

  • Three Ways to Strengthen the Marketing and Finance Relationship

    Article

    CONTENT TYPE:Article |TOPIC: Management

    Are your marketing and finance teams at odds? It often appears that their goals lie at opposite ends of business strategy, but it doesn't have to be that way. For ways to improve your Marketing and Finance relationship, check out these three tips.

  • Doubleheader Event: Campaign Execution & Measurement Best Practices

    Sponsored Webinar

    CONTENT TYPE:Sponsored Webinar |TOPIC: Marketing Strategy

    The ability to execute flawless marketing campaigns—and then measure their effectiveness—has never been more important. But, getting a handle on campaign management and measurement can be challenging, especially when teams are working remotely. It all starts with internal alignment. Sponsored by Workfront.

  • Six Tips for Moving From B2B Marketer to Solutions Architect (And Why You Should)

    Article

    CONTENT TYPE:Article |TOPIC: Career Management

    In a rapidly changing world, B2B marketers are taking on a new, consultative role—that of solutions architect. Here are six ways to embrace the change and step out ahead of trends to make yourself an even more valuable business partner.

  • 3月ketingProfs PRO Members Talk to Marketing Smarts About How They're Surviving (and Thriving) [Podcast]

    Podcast

    CONTENT TYPE:Podcast |TOPIC: Management

    Three MarketingProfs PRO members talk with our podcast hosts, and special guest co-host Chris Brogan, about how they've come back stronger after the pandemic hit in March, and lessons they've learned about reclaiming success from disruption.

  • Can You Create a Meaningful Experience in a Virtual Conference?

    Article

    CONTENT TYPE:Article |TOPIC: Events

    That was the question we at MarketingProfs started asking ourselves earlier this year as we realized our annual event, scheduled for San Francisco, wasn't going to happen. As we planned and put on our B2B Forum as a virtual conference, we learned these four things.

  • You and Diversity: How Small Acts Can Create Big Change [B2B Forum]

    PRO Webinar

    CONTENT TYPE:PRO Webinar |TOPIC: Management

    Your audience isn't homogeneous and one-size-fits-all marketing messages simply don't work. What does? Here's the practical insight you need to stand up as an advocate for diversity, deepen engagement, and increase loyalty with multicultural audiences. This presentation by Sydni Craig-Hart was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Call It Out: Dismantling Racial Injustice in the Workplace [B2B Forum]

    PRO Webinar

    CONTENT TYPE:PRO Webinar |TOPIC: Management

    Social justice issues often unfold at lightning speed. But to be a leader in your organization in today's complex environment, you need to challenge workplace norms and off-limits tops, not sit on the sidelines. This presentation by Katie Kern—applicable to both B2B and B2C marketers—was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • 敏捷vs。Speed: How Agile Marketing Can Manage Volatile Times

    Article

    CONTENT TYPE:Article |TOPIC: Management

    When you think about what an Agile Marketing team looks like, what comes to mind? Chances are, you imagine marketers who are fast, flexible, maybe even frenetic. But, especially in volatile times, Agile doesn't mean working feverishly.