Online retailers say social integration, mobile optimization, list segmentation, and personalization are the keys to successful holiday email campaigns this year,according toa recent report fromCampaigner.

The reportwas based on data from a survey of 198 Internet retailers conducted in August 2015.

Nearly three-quarters (71%) of respondents say they view social integrations as the most important add-ons to email campaigns this holiday season. A similar percentage (70%) say they expect mobile sales to increase this year.

More than half (57%) of respondents say they are prioritizing email list segmentation this holiday season, and 40% say they are prioritizing personalization.

Check out the infographic for more insights from the report.

About the research:The reportwas based on data from a survey of 198 Internet retailers conducted in August 2015.