What goes into making a really good email?

The team atCampaign Monitorpaired up withReally Good Emailsand produced aninfographicthat answers the question.

The checklist includes tips for how to write subject lines and preheader text, craft a good footer, and incorporate dynamic content and personalization.

It also highlights the technical aspects to keep in mind, such as how to use hierarchy in the layout, which fonts are most Web-friendly, and how to incorporate video and GIFs.

To start creating good emails, check out the infographic: