SEO can quickly get complicated as algorithms change and marketers try to stay up-to-date on new technologies and content trends.

But the team at content marketing agencyOptimist提醒我们that sometimes we marketers overcomplicate things. (Who, us?!)

They put together the slightly tongue-in-cheek-but-still-usefulNo BS Guide to SEO, which you can see below.

And they remind us that SEO consists really of just three main components:

  1. Basic on-page and technical optimization
  2. Great content
  3. Showing your content to the right people

So take a deep breath, see where you arrive on the flowchart, and go tackle SEO:

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ABOUT THE AUTHOR

image of Laura Forer

Laura Foreris a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.