Question
Topic: Advertising/PR
How To Market Opening Of Best Fish Restaurant In Town
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I need your expertise on an important and urgent marketing problem: a relative of mine is opening a fish restaurant in Ankara (capital of Turkey) within a few weeks and wants your best ideas on how to market it. Target clientele is upscale (in taste and wallet), mostly local and international business people and government officials/diplomats. The value proposition: uniqueness and quality of the fish and seafood recipes (including everything pickled) prepared by the son of the cook of a famous Black Sea restaurant that is the runner-up for best fish restaurant in Turkey (the 'best' fish restaurant in Istanbul is hours away from Ankara). The competition: several existing upscale fish restaurants with their own local following but nothing really special.