Question
Topic: Branding
Okay To Use Microsoft Or Web Fonts In Trademark?
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I was approached recently by a business acquaintance seeking assistance in developing a unique, brandable look for her company's name. The company intends to manufacturer and sell high-end slipcovers, clothes, and other accesories for home and personal use. Every item is to have the company name embroidered or otherwise marked upon it. According to her, they want a company name that is instantly, visually recognizable.
Within a few days, before I could develop anything suitable, she informed me her business partner had found a font in Microsoft Word that would suit their purposes just fine. They had already sent it off to a manufacturer to print onto some prototype items.
My impression has always been that fonts available in MSWord or other desktop applications are copyrighted and are not to be used commercially for trademarks, etc. But I must be wrong about this, as I see trademarked logos all over town here with readily identifiable fonts embedded---the inevitable "Curlz" and "Tempus Sans ITC" fonts come to mind immediately.
所以我I wrong? How is this supposed to work? What about free fonts that are downloadable from various websites?
Does my friend have anything to worry about?