Question
Topic: Research/Metrics
Rating Marketing Executions On The Iphone
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The blog is still young and finding it's way in the world, but a feature I want to add is a marketing scorecard, to rate the execution of a marketing idea (be it an application or something else that utilizes the functionality of the iPhone 3G).
Here's where I could use some input from my fellow marketers (and I am a marketing consultant by trade): what might be the categories I use?
I was thinking engagement, branding, innovation, creativity, utility/usefulness... any other criteria you could think of?
任何建议点或ratin加分g system. Thumbs up/down and the 5 star system is a little played out.
A big warm thank you in advance!