Know-How Exchange : Website Critique

Hi Daniel,

I think it looks pretty good. I saw this post on the 37Signals blog yesterday that you may find helpful -https://37signals.com/svn/posts/2709-sites-that-landed-jobs-at-37signals

If there are certain jobs/companies you are really going after, it might pay off to develop some custom pages and content for them.

Good luck!
Andrew

The site is fine to explain who you are, but it's not so fine if you want to find work. The site is all about what YOU do, and not all about how you can solve a pressing problem for your target audience.

Usually in marketing we try to identify an "itch" that is bothering a prospective customer ... something they really, really want to "scratch." And then we show up with a great way to "scratch that itch" for them RIGHT NOW.

Your page doesn't identify any itches or tell how/why you're the right person to scratch them. You probably need a different approach to your website if you expect to use it to get you work. Someone who needs help with web design won't be impressed with the fact that you do all those other things. Their "itch" is web design. Same with all the other things you do.

这就像是说你是一个伟大的木匠,你give haircuts and you race cars and you baby-sit. Someone who just wants a haircut won't be impressed with the breadth of your talents.

If you want to explore this perspective on finding work, you might want to readThe Potato Chip Difference. The subtitle isHow to apply leading edge marketing strategies to landing the job you want.

The book is available through all the major booksellers in the US, online at Amazon.com and others, or you can order from the publisher and get a free bonus booklet titled10 Stupid Things Job-Seekers Do That Guarantee They'll Be Looking For Work Again Soon. Here's the link:https://bit.ly/9Zq3jh

What's wrong with six segments? If that's how many there are, then use them.

How will people get to your website? Instead of sending them to a homepage, why not send them to a landing page that is specific to their need. You can have 6 of those landing paths, or you can have 10. It doesn't matter, because each person will only see the one that's relevant to them.

The people who want a haircut will only learn about your barbering skills. Those who want a carpenter will only learn about those. Etc.

(Aside: you've got a typo "Fashion Institte of Technology")

You've got a bunch of things you're showcasing, but to take it up a notch, why not create a separate webpage for each job you're applying to (and share that link with your prospective employer). On that page, showcase the things that matter to that company.

Also - get rid of the link to your blog. Seeing your feelings about applying for a job isn't professional/relevant.

Daniel, I have been hiring graphic designers for over 30 years and I have never cared how they solved a "marketing itch". What I care about is how well the marketing communication strategy was interpreted and implemented. This in all deference to Mgoodman.

I think your site is fine with one exception. You state you are an apparel designer as well as a graphic designer. I immediately thought that if I hired you would always be looking to change from a graphics designer to a Fashion Designer. I would separate this into a new web site and target apparel people with different communications.

I think the idea of making personalized pages is a good idea. Just be sure you do your homework about the agency or company you are making the pages for.