Question

Topic: Taglines/Names

We Need A Tagline For Our Residential Remodeling C

Posted by Anonymous on 250 Points
We are a residential remodeling company that specializes in exterior home improvement. Siding, overhang, windows and doors, sunrooms and patio rooms.
We used my name to get started because everyone in our city knows our family name.
The company name is Bob Tenbarge Home Improvement.
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RESPONSES

  • Posted bySteveByrneMarketingon Member
    You left out the most important info for tagline development. How is Bob Tenbarge Home Improvement better (or uniquely positioned) compared to all the other home improvement guys?
  • Posted bymgoodmanon Moderator
    We need to know your unique positioning benefit. What are you trying to communicate with your tagline? Why do you think you need a tagline? What will be different when you have one? Where will people see the tagline?

    Who exactly is the target audience? Where do they live? Maybe some reference to your city (in the tagline) will help remind them of the prominent family name with which they are so familiar and thus punctuate your unique local ties.

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