Question

Topic: Just for Fun

圣诞贺卡是一种垂死的产品吗？

发布者克里斯黑人在11/28/2013在1:53 AM ET 600点
我一直在思考这件事，因为我出去买圣诞贺卡，发现少于平常，甚至对我的口味少。

My personal observation is that over the years Christmas cards seem to have become less important. I receive less, which may be because I send less, but I seem to see them less in other people's homes and offices.

KHE论坛在发送贺卡的观点通常是什么？人们送达少数卡吗？什么产品用于替代，如果有的话？

圣诞贺卡是否特别受影响 - 比生日贺卡更多，比如说？

Is the whole greeting card industry in decline?

What would be a good business for greeting card designers and manufacturers to get into instead?
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  • 发布者Moriarty在11/28/2013 at 5:22 AM Accepted
    在我的脑海里，这相似地是直接邮寄的问题，并且他们的明显下降。重点是人们喜欢收到一封信 - 或者是某人的圣诞贺卡。它有变形，电子图像缺乏。

    话虽如此，我只使用圣诞贺卡为我最亲密的朋友，家庭和商业伙伴。通常他们是从木材切割或石英仪表中 - 我的孩子们曾经喜欢帮助他们。好吧，至少是第几天......

    对于任何行业的下降，总有可能。这是市场毕竟营销人员的一部分，但它确实要求商人听了。如果他们不能随市场改变，利用更新的技术使他们的业务将枯萎。请记住，谷歌，最大的在线广告商实际上使用邮政广告！

  • 发布者加里布卢姆在11/28/2013 at 8:13 AM Accepted
    One reason for a decline in available cards could be multi cultural life: not everyone celebrates Christmas. I've sent fewer cards in recent years. Many of my friends and family live in the UK and the expense of sending cards from my home in the USA certainly factors in to the equation.

    通过电子邮件，即时消息，视频聊天和人类已知的每个社交媒体平台，可能是我们许多我们与我们传统上是我们的社交界的仔细接触。在批量生产卡方面，我发现更少的设计吸引我。多年来我已经制作了自己的卡片，虽然这几天我送了更少，更少：我根本没有时间。这说，我认为贺卡行业仍然非常强大，虽然我肯定的利润率是比他们近期内存更薄。
  • 发布者彼得（指甲花Gaijin）在11/28/2013 at 8:44 AM Accepted
    卡正在死亡。明年不会死，但慢慢地，数字将会下降。我们的电子生活现在让我们通过电子邮件，Facebook，Twitter等发送假期问候。

    I think this is like the film camera business switching to digital cameras. Not sure I have a great suggestion for where they could change to.
  • 发布者Jay Hamilton-Roth在11/28/2013 at 9:36 AM Accepted
    As a trend, it's waning:https://bits.blogs.nytimes.com/2013/08/20/birthday-greetings-now-sent-over-...

    作为一个原因，我认为加里钉了它：我们简直更加联系，从我们的键盘（我们在前面花费更多的时间）比我们的邮局（那里的时间越多）更容易发送愿望。

    Also, I think online there's simply more choices (and easier-to-find) for messaging than exists in the pre-made card marketplace.
  • 发布者Jay Hamilton-Roth在11/28/2013 at 9:37 AM Accepted
    One other interesting link:https://www.theatlantic.com/technology/archive/2012/12/the-christmas-card-a...
  • 发表于11/28/2013在下午12:33 Accepted
    虽然标准卡正在下降，但一个行业做得很好，您可以在其中添加图像和文本，并为您打印并邮寄（在英国有时髦和时髦的鸽子中邮寄）。当有人收到蓝色的一封信时，仍有一个令人兴奋的令人兴奋，所以我们也许我们搬进了较少的批量和更多的质量卡。
  • 发布者克里斯黑人在12/2/2013 at 11:04 PM Author
    Jay, your link to The Atlantic article (9:37 AM on 11/28) is fascinating in that it says"The Greeting Card Association estimates that 1.6 billion Christmas cards will be purchased this year, a small increase from last year. A report from the research firm, IBISWorld, anticipates that cards and postage will be the highest they've been in five years -- $3.17 billion total. And finally, the card industry's biggest player, Hallmark, has had revenues of around $4.0 billion dollars since the mid-2000s, without much growth or decline." The UK Greeting Card Association posts similar figures - sales may be flat, but they are not in decline. (Seehttps://www.greetingcardassociation.org.uk/info-resource/market-info/facts-...).

    I found a document that looks like Minutes of a Meeting of the World Alliance of the Greetings Card Associations athttps://www.greetingcard.org/LinkClick.aspx?fileticket=9rp9k5ozdYs%3D&t...which talks about issues with retailer confidence, rising postage rates and fragmentation of the business becoming issues, but nobody seemed ready to fold their tent at that stage (just under two years ago).

    A representative from the US GCA says that Facebook is helping them - people re-establish connections with old friends and add them to their real-world Christmas card list (the original friend list?)

    所以总之，那里有令人困惑的迹象。抱怨标记销售的零售商可能会很好地了解他们如何在店内执行他们的策略，而不是质疑整个业务是否已经消失。我，我现在把我的名单放在一起......

    Thanks everyone.

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