Question
Topic: Strategy
How Would You Market Japanese Tubs In States?
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The tubs are expected to be used Japanese style - so not for cleaning, but instead for relaxing (like a hot tub). There is a web site athttps://www.aquapal.jp/roten/index.htmlthat provides some photos (text is in Japanese only - sorry). More often than not, they would be installed outside rather than in a bathroom.
Target is high end homeowners, asian style spas, and hotels that service Japanese clientele. She would like to get sales of around 100 units per year, so not mass market at all.
Expensive ads or trade show displays are likely not in the budget. My initial thoughts on a low cost way to approach marketing these tubs are:
- press releases to key media (architecture, hot tub, and bathroom trade media)
- try to get an article which talks about an installation published in the same media
- perhaps direct mail to a very targeted list - but getting that list would be a challenge
——除了那t, mostly using direct sales
I would be interested in hearing other people's thoughts on how they would approach marketing these tubs.