Question
Topic: Research/Metrics
Cost Per Lead For Inside Sales
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One method:
Inside sales is often measured by the number of appointments booked per week/month/etc. Assuming the appointments booked are considered as qualified leads, the cost per lead can be calculated by dividing the appointments by the inside sales rep's salary. Given this scenario, does anybody have any benchmark or 'average' cost per lead of inside sales by industry?
Any other ideas on how to meaure the productivity of Inside Sales? Any metrics for cost-per-lead for Inside Sales vs. say, Trade Shows?