Demand Gen: Leverage the Combo of Search and Social

In this webinar, Jason Miller, former head of content at LinkedIn and former head of brand at Microsoft, shares a playbook for leveraging the powerhouse combination of search and social to drive demand generation.

Using LinkedIn—an often-underutilized yet powerful marketing tool for B2B organizations—as his example, Jason will let us in on a behind-the-scenes story of one of LinkedIn's most successful demand gen campaigns.

你会得到一个第一手看看那时的教训d from doing more with less and leading with brains over budget.

Join us to learn:

  • 如何创建一个内容可以燃料年代earch and social for up to a quarter or longer
  • Best practices for driving results by using LinkedIn with both organic and paid efforts
  • How to supercharge your demand gen with the power of search and AI
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KEY DETAILS

  • Date:August 18, 2020
  • Length:60 minutes
  • Presenter:Jason Miller
  • Sponsor:Workfront
  • Element:Strategy
  • Topic:Demand Generation
  • Price:$0

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THIS WEBINAR FEATURES:

Jason Miller

Jason Miller is a former head of brand marketing at Microsoft and a former global head of content + social marketing for LinkedIn. He's a digital marketing instructor at UC Berkeley and the author ofWelcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing Up to 11.

SPONSORED BY:

Sponsored by Workfront
Workfrontis the platform for enterprise work management. It effortlessly connects people and teams together and allows you to see and analyze factors such as resources and outcomes. Workfront has helped thousands of companies including Cisco, Comcast, and Fossil transform their businesses to increase revenue, improve customer experiences, and reduce costs.